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#Columbia Sportswear Appoints Cory Long as New President of SOREL Brand
Columbia Sportswear Company has named Cory Long as the new President of the SOREL brand, a significant move that brings in a seasoned expert to lead the brand. Long, previously the Global General Manager and Chief Global Merchant of DC Shoes, boasts extensive experience in the footwear and apparel industry. His appointment signals the company's commitment to driving SOREL's growth and solidifying its position in the market. This strategic decision is poised to shape the future trajectory of the brand and the company's overall standing in the global active lifestyle apparel and footwear industry. Cory Long Takes the Helm as SOREL's New President Cory Long, a seasoned professional in the footwear and apparel industry, has been appointed as the new president of the SOREL brand. Long brings a wealth of experience and expertise to his new role, having served as the global general manager and chief global merchant of DC Shoes. His distinguished career includes leaders
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