The Rise of "What's Luv" by Fat Joe - A Nostalgic Trip Down Me
Fat Joe and Ashanti collaborated on this catchy hit song to produce a smooth and melodious performance, exploring the complexity of love relationships. The lyrics convey this idea beautifully.
This song delves into the tensions between one's emotions and society's expectations, producing an emotionally charged piece that resonates with many listeners - an essential listen for hip-hop enthusiasts!
1. "Lean Back"
Joseph Antonio Cartagena, more popularly known by his stage name Fat Joe, is an American rapper from the Bronx borough of New York City. He began his career as part of Diggin' in the Crates Crew before leaving to go solo shortly thereafter. Soon thereafter he launched Terror Squad Productions record label where he signed several successful artists including Remy Ma, Jay-Z, Busta Rhymes Armageddon Prospect Triple Seis and Tony Sunshine among many others.
Fat Joe released his fourth studio album Jealous Ones Still Envy (J.O.S.E) in 2001 and the lead single from it titled 'What's Luv' featured singer Ashanti. This track reached number two on Billboard Hot 100 chart - becoming his highest charting single as lead artist while simultaneously becoming his first top-10 hit on Hot Rap Songs and Rhythmic charts.
Ivan Berrios directed the music video for "One Way or Another," featuring Diddy and French Montana making cameo appearances. It showcases their duo singing against an impressive backdrop featuring numerous musicians.
Fat Joe wrote the song with one purpose in mind - to urge his listeners to follow through with what they say they intend. Today, this message still rings true with young people everywhere.
Fat Joe and Jay-Z first clashed in 2003 over basketball competition at Holocombe Rucker Park in Harlem - not over any rap rivalries but instead because Joe always won The Entertainer's Basketball Classic tournament each year despite Hov feeling that it was fixed because Joe included friends and associates on his Terror Squad team; in response, Hov recruited an all-star squad but due to blackout postponed his return rematch and Hov didn't show. Fat Joe responded with lyrics like: Michael Jack style high steppin' Who now?" in response; Fat Joe also rapped:
2. "Another Round"
Joey Crack is known for creating memorable rhymes with clever wordplay and double entendre, but his most potency comes from JAY-Z's 1996 debut album Reasonable Doubt. Joey recently shared his choice on I Am Athlete Podcast hosted by former NFL stars Brandon Marshall, Chad Ochocinco Johnson and LeSean McCoy; although finding consensus among rap fans can often prove challenging, Joey had no trouble choosing his top pick among others in attendance.
"Another Round" features Fat Joe and Ashanti rapping about their then-real romance at the time of recording, with former Murder Inc. member Ja Rule lending his vocals to the chorus instead of contributing an entire verse as originally requested; Ja later revealed he was asked for more creative input but decided against this and let Fat Joe rap his verse as usual in his gruff manner.
Although only charting at number two, "What's Luv?" remains a timeless classic and can still be heard regularly on radio stations today. This track serves as evidence of both artists' popularity at the time and their joint ability to create hit records together - it also helps demonstrate who directed Fat Joe's 2002 single Loyalty music video!
Even though the music video has become an instant classic, it does contain its share of flaws. Visuals feature some uncomfortable moments and some shots simply appear inappropriate - yet overall it remains a great representation of the song and an enjoyable watch in its own right - not forgetting Diddy himself making an appearance as well! Check it out below!
3. "Savage"
Tina Turner's hit song "What's Love Got to Do with It," written in 1984 and about an affair between a man in love with another woman, who happens to also love another man was an incredible success, becoming popular worldwide and being covered by artists like Ja Rule and Ashanti as well.
Joseph Antonio Cartagena, more commonly known by his stage name Fat Joe, is an American rapper from the Bronx. After joining Diggin' in the Crates Crew (D.I.T.C) in 1992 and going solo later that same year, Fat Joe found great success as both an artist and record label owner with Terror Squad Productions signing artists such as Remy Ma, Ashanti, Tony Sunshine Cuban Link Armageddon Prospect Triple Seis and an emerging DJ Khaled; discovering producers Cool & Dre as well.
His 2002 album Loyalty was an immense success, featuring hit singles "Lean Back" and "Crush Tonight". The latter reached number two on Billboard Hot 100 charts; additionally it reached top five positions both on Rhythmic charts and UK singles charts.
Fat Joe returned in 2004 with his album The Elephant in the Room and released its single, "Sunshine (The Light)." It featured an iconic sample from Luther Vandross' song of the same name and became an instant classic; Fat Joe even appeared alongside Ivy in its music video!
Fat Joe would later appear in the 2006 film Shaft and was delighted that its message reached children positively. Box office success led to critical acclaim; multiple awards including Golden Globe Awards were won including Best Musical or Comedy Motion Picture by Shaft. Fat Joe has since donated computers to several schools in his native Bronx area as part of charitable acts he's done over his lifetime.
4. "What"s Luv"
Joseph Antonio Cartagena, commonly known by his stage name Fat Joe, was born in New York City's Bronx borough and raised in Forest Houses public housing projects where Latin and Zulu music shaped his rap style. At first he struggled financially, even stealing to support his family; later finding an important mentor in DJ Yella who helped him break into music industry.
"What's Luv?" by Ashanti and Ja Rule was released on February 4, 2002 and reached no.2 in the Billboard Hot 100 chart; additionally it reached number one on both Hot Rap Songs and Rhythmic charts; Fat Joe has his highest charting single as lead artist while Ashanti released her inaugural solo release with this song.
This song addresses casual sex and infidelity by romanticizing promiscuity and emphasizing physical intimacy over emotional connections or commitment. Ashanti sings in the bridge about not cutting any slack and being "on it like that", suggesting her willingness to engage in casual relationships. Joe's career had moved away from more personal, emotive music towards commercial pop hits with seductive lyrics at this point in his career journey.
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